Greeting Cards and Gifts: An Exploratory Study of Young Singaporeans
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
1-1-1999
Publication / Conference / Sponsorship
European Advances in Consumer Research
Scholarly
yes
Peer Reviewed
1
Volume
4
First Page
317
Last Page
324
Disciplines
Marketing
Original Citation
Subrahmanyan, Saroja. (1999). Greeting Cards and Gifts: An Exploratory Study of Young Singaporeans. European Advances in Consumer Research, 4, 317-324.
Repository Citation
Subrahmanyan, Saroja. Greeting Cards and Gifts: An Exploratory Study of Young Singaporeans (1999). European Advances in Consumer Research. 4, 317-324. [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/850
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