Title

The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand

SMC Author

Michal Strahilevitz

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

1999

Publication / Conference / Sponsorship

Journal of Consumer Psychology

Scholarly

yes

Peer Reviewed

1

DOI

10.1207/s15327663jcp0803_02

Volume

81

Issue

3

First Page

215

Last Page

241

Disciplines

Business | Economics

Original Citation

Strahilevitz, M. (1999). The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand. Journal of Consumer Psychology, 8(3), 215–241. doi: 10.1207/s15327663jcp0803_02

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