From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation

Authors

Mina Rohani, HEC Montreal
Yany Grégoire, HEC Montréal
Renaud Legoux, HEC Montreal
Katherine N. Lemon, HEC Montreal
Jean Charles Chebat, HEC Montreal

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

8-14-2015

Publication / Conference / Sponsorship

American Marketing Association Summer Academic Conference

Peer Reviewed

1

Disciplines

Marketing

Original Citation

Rohani, M.; Grégoire, Yany; Legoux, R.; Lemon, K.; & Chebat, Jean Charles. (2015). From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation. A peer-reviewed presentation at the American Marketing Association Summer Academic Conference, Chicago, IL.

Repository Citation

Rohani, Mina; Grégoire, Yany; Legoux, Renaud; Lemon, Katherine N.; and Chebat, Jean Charles. From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation (2015). American Marketing Association Summer Academic Conference. [presentation]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1126