Does the Form and Content of Questionnaire Matter? The Effects of Pre-formatted Survey vs. Expressive Writing on Customer Revenge Response

Authors

Mina Rohani, HEC Montreal
Yany Grégoire, HEC Montréal
Renaud Legoux, HEC Montreal
Katherine N. Lemon, HEC Montreal

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

7-9-2015

Publication / Conference / Sponsorship

Frontiers in Service Conference

Scholarly

true

Peer Reviewed

1

Disciplines

Marketing

Original Citation

Rohani, M.; Grégoire, Yany; Legoux, R.; & Lemon, K. (2015). Does the Form and Content of Questionnaire Matter? The Effects of Pre-formatted Survey vs. Expressive Writing on Customer Revenge Response. A peer-reviewed presentation at the Frontiers in Service Conference. San Jose, CA.

Repository Citation

Rohani, Mina; Grégoire, Yany; Legoux, Renaud; and Lemon, Katherine N.. Does the Form and Content of Questionnaire Matter? The Effects of Pre-formatted Survey vs. Expressive Writing on Customer Revenge Response (2015). Frontiers in Service Conference. [presentation]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1127