Title

From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

8-14-2015

Publication / Conference / Sponsorship

American Marketing Association Summer Academic Conference

Peer Reviewed

1

Disciplines

Marketing

Original Citation

Rohani, M.; Grégoire, Yany; Legoux, R.; Lemon, K.; & Chebat, Jean Charles. (2015). From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation. A peer-reviewed presentation at the American Marketing Association Summer Academic Conference, Chicago, IL.

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