Does Time Heal Wounds or Does It Fuel the Fire: The Effects of Mere-Measurement and Time on Customer Revenge

Authors

Mina Rohani, HEC Montreal
Yany Grégoire, HEC Montréal
Renaud Legoux, HEC Montreal
Jean Charles Chebat, HEC Montreal

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

6-13-2013

Publication / Conference / Sponsorship

Advertising and Consumer Psychology Conference

Scholarly

true

Peer Reviewed

1

Disciplines

Marketing

Original Citation

Rohani, M.; Grégoire, Yany; Legoux, R.; & Chebat, Jean Charles. (2013). Does Time Heal Wounds or Does It Fuel the Fire: The Effects of Mere-Measurement and Time on Customer Revenge. A peer-reviewed presentation at the Advertising and Consumer Psychology Conference. San Diego, CA.

Repository Citation

Rohani, Mina; Grégoire, Yany; Legoux, Renaud; and Chebat, Jean Charles. Does Time Heal Wounds or Does It Fuel the Fire: The Effects of Mere-Measurement and Time on Customer Revenge (2013). Advertising and Consumer Psychology Conference. [presentation]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1129