Pour Oil on Troubled Water: The Effects of Mere-Measurement and Time on Customer Desire for Revenge

Authors

Mina Rohani, HEC Montreal
Yany Grégoire, HEC Montréal

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

2-15-2013

Publication / Conference / Sponsorship

American Marketing Association Winter Academic Conference

Scholarly

true

Peer Reviewed

1

Disciplines

Marketing

Original Citation

Rohani, M.; Grégoire, Yany; Legoux, R.; & Chebat, Jean Charles. (2013). Pour Oil on Troubled Water: The Effects of Mere-Measurement and Time on Customer Desire for Revenge. A peer-reviewed presentation at the American Marketing Association Winter Academic Conference. Las Vegas, NV.

Repository Citation

Rohani, Mina and Grégoire, Yany. Pour Oil on Troubled Water: The Effects of Mere-Measurement and Time on Customer Desire for Revenge (2013). American Marketing Association Winter Academic Conference. [presentation]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1130