Title

Pour Oil on Troubled Water: The Effects of Mere-Measurement and Time on Customer Desire for Revenge

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

2-15-2013

Publication / Conference / Sponsorship

American Marketing Association Winter Academic Conference

Scholarly

true

Peer Reviewed

1

Disciplines

Marketing

Original Citation

Rohani, M.; Grégoire, Yany; Legoux, R.; & Chebat, Jean Charles. (2013). Pour Oil on Troubled Water: The Effects of Mere-Measurement and Time on Customer Desire for Revenge. A peer-reviewed presentation at the American Marketing Association Winter Academic Conference. Las Vegas, NV.

This document is currently not available here.

Share

COinS