Title

Does It Matter Who Is the Inquirer? Comparing customer revenge responses between direct complainers vs. indirect complainers

Authors

Mina Rohani

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

1-1-2015

Publication / Conference / Sponsorship

HEC Montreal

Scholarly

true

Disciplines

Marketing

Original Citation

Rohani, M., “Does It Matter Who Is the Inquirer? Comparing customer revenge responses between direct complainers vs. indirect complainers”, an invited presentation at Department of Marketing, HEC Montreal, 2015, Montreal, Canada

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