Title

Retail Assortment and Pricing Decisions Under a Deterministic Maximum Utility Consumer Choice Model

SMC Author

Ameera Ibrahim

Status

Faculty

School

School of Economics and Business Administration

Department

Business Analytics

Document Type

Article

Publication Date

2014

Publication / Conference / Sponsorship

IIE Annual Conference Proceedings

Scholarly

yes

Peer Reviewed

1

First Page

3914

Last Page

3920

Disciplines

Business | Economics

Original Citation

Ibrahim, A., Ghoniem, A., & Maddah, B. (2014). Retail assortment and pricing decisions under a deterministic maximum utility consumer choice model. IIE Annual Conference.Proceedings, 3914-3920

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