Retail Assortment and Pricing Decisions Under the Maximum Utility Consumer Choice Model

SMC Author

Ameera Ibrahim

Status

Faculty

School

School of Economics and Business Administration

Department

Business Analytics

Document Type

Presentation

Publication Date

5-1-2014

Publication / Conference / Sponsorship

IIE Annual Conference

Scholarly

yes

Disciplines

Business Analytics

Original Citation

Ibrahim, Ameera. (2014, May). Retail Assortment and Pricing Decisions Under the Maximum Utility Consumer Choice Model. IIE Annual Conference, ISERC. Montreal, Canada.

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