Status
Faculty
School
School of Economics and Business Administration
Department
Marketing and Communications
Document Type
Poster
Publication Date
2016
Publication / Conference / Sponsorship
AMA Marketing and Public Policy Conference
Peer Reviewed
1
DOI
10.13140/RG.2.2.25962.21441
Disciplines
Business | Economics
Rights
Open Access. Author permission to post in Saint Mary’s Digital Commons
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Original Citation
Legocki, Kimberly & Walker, Kristen. (2016). This is OUTRAGEOUS!: Understanding Consumer Anger and Brand Reputation on Social Media. Poster presented at AMA Marketing and Public Policy Conference. DOI: 10.13140/RG.2.2.25962.21441.
Repository Citation
Legocki, Kimberly and Walker, Kristen. This is OUTRAGEOUS!: Understanding Consumer Anger and Brand Reputation on Social Media (2016). AMA Marketing and Public Policy Conference. 10.13140/RG.2.2.25962.21441 [poster]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1278
