SMC Author

Kimberly Legocki

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing and Communications

Document Type

Article

Publication Date

10-2016

Publication / Conference / Sponsorship

Marketing EDGE Summit

Peer Reviewed

1

Disciplines

Business | Economics

Rights

Open Access. Author permission to post in Saint Mary’s Digital Commons

Original Citation

Legocki, Kimberly & Walker, Kristen. (2016, October). Consumer Anger and Brand Reputation. Paper presented at Marketing EDGE Summit. Los Angeles, CA.

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