"Consumer Anger and Brand Reputation" by Kimberly Legocki and Kristen Walker
 

SMC Author

Kimberly Legocki

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing and Communications

Document Type

Article

Publication Date

10-2016

Publication / Conference / Sponsorship

Marketing EDGE Summit

Peer Reviewed

1

Disciplines

Business | Economics

Rights

Open Access. Author permission to post in Saint Mary’s Digital Commons

Original Citation

Legocki, Kimberly & Walker, Kristen. (2016, October). Consumer Anger and Brand Reputation. Paper presented at Marketing EDGE Summit. Los Angeles, CA.

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