Segmentation of individual donors to charitable organizations
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
2021
Publication / Conference / Sponsorship
International Review on Public and Nonprofit Marketing
Peer Reviewed
1
DOI
10.1007/s12208-021-00306-2
Volume
19
Issue
2
First Page
333
Last Page
365
Disciplines
Business | Economics | Marketing
Rights
Open access
Original Citation
Kolhede, E., & Gomez-Arias, J. T. (2021). Segmentation of individual donors to charitable organizations. International Review on Public and Nonprofit Marketing, 19(2), 333–365. https://doi.org/10.1007/s12208-021-00306-2
Repository Citation
Kolhede, Eric and author(s), additional. Segmentation of individual donors to charitable organizations (2021). International Review on Public and Nonprofit Marketing. 19 (2), 333-365. 10.1007/s12208-021-00306-2 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1303
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