Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation

Authors

Kristin Kurth-Koelzer, Saint Mary's College of California
additional author(s)

SMC Author

Kristin Kurth-Koelzer

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Book

Publication Date

2021

Publication / Conference / Sponsorship

Greenleaf Book Group

Disciplines

Business | Economics

Original Citation

Koelzer, T., & Kurth, K. (2021). Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation. Greenleaf Book Group. [Book]

Repository Citation

Kurth-Koelzer, Kristin and author(s), additional. Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation (2021). Greenleaf Book Group. [book]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1389