Folklore as a frame for understanding UGC: Pharma folklore from YouTube reflections on psychiatric drugs for depression
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing and Communications
Document Type
Article
Publication Date
2023
Publication / Conference / Sponsorship
Journal of Marketing Management
Peer Reviewed
1
DOI
10.1080/0267257X.2023.2209579
Disciplines
Business | Marketing
Original Citation
Yeh, M., Walker, K. L., Legocki, K. V., & Eilert, M. (2023). Folklore as a frame for understanding UGC: Pharma folklore from YouTube reflections on psychiatric drugs for depression. Journal of Marketing Management. DOI: 10.1080/0267257X.2023.2209579
Repository Citation
Legocki, Kimberly and author(s), additional. Folklore as a frame for understanding UGC: Pharma folklore from YouTube reflections on psychiatric drugs for depression (2023). Journal of Marketing Management. 10.1080/0267257X.2023.2209579 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1318
