From award shows to average Joes: Sadowsky Guitars Ltd. evolves and expands to meet worldwide demand
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing and Communications
Document Type
Article
Other document type
case study
Publication Date
2023
Publication / Conference / Sponsorship
The CASE Journal
Peer Reviewed
1
DOI
10.1108/TCJ-03-2022-0053
Disciplines
Business | Economics
Original Citation
Purnell, D.L., Jackson, D. and Legocki, K.V. (2023). From award shows to average Joes: Sadowsky Guitars Ltd. evolves and expands to meet worldwide demand. The CASE Journal. https://doi.org/10.1108/TCJ-03-2022-0053
Repository Citation
Legocki, Kimberly and author(s), additional. From award shows to average Joes: Sadowsky Guitars Ltd. evolves and expands to meet worldwide demand (2023). The CASE Journal. 10.1108/TCJ-03-2022-0053 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1393
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