Understanding your product offering
School of Economics and Business Administration
Subrahmanyan, Saroja. (2011). Understanding your product offering. In International Business in the 21st Century. Volume I: Are you Ready?. Ed. Timothy J. Wilkinson, volume editor. Bruce Keillor, set editor. Praeger.
Subrahmanyan, Saroja. Understanding your product offering (2011). [book_chapter]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/841