Title

Understanding your product offering

SMC Author

Saroja Subrahmanyan

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Book Chapter

Publication Date

1-1-2011

Scholarly

yes

Peer Reviewed

1

ISBN

9780313379499

Disciplines

Marketing

Original Citation

Subrahmanyan, Saroja. (2011). Understanding your product offering. In International Business in the 21st Century. Volume I: Are you Ready?. Ed. Timothy J. Wilkinson, volume editor. Bruce Keillor, set editor. Praeger.

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