Understanding your product offering
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Book Chapter
Publication Date
1-1-2011
Publication / Conference / Sponsorship
International Business in the 21st Century. Volume I: Are you Ready?
Publisher/Venue
Praeger
Scholarly
yes
Peer Reviewed
1
ISBN
9780313379499
Disciplines
Marketing
Original Citation
Subrahmanyan, Saroja. (2011). Understanding your product offering. In International Business in the 21st Century. Volume I: Are you Ready?. Ed. Timothy J. Wilkinson, volume editor. Bruce Keillor, set editor. Praeger.
Repository Citation
Subrahmanyan, Saroja. Understanding your product offering (2011). International Business in the 21st Century. Volume I: Are you Ready?. Praeger. [book_chapter]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/841
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