Beefing up the Beefless Mac: McDonald's Expansion Strategies in India
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Book Chapter
Publication Date
1-1-2003
Publication / Conference / Sponsorship
Strategic management: Competitiveness and Globalisation
Publisher/Venue
Nelson/ Thomson
Scholarly
yes
Peer Reviewed
1
ISBN
9780170186285
Disciplines
Marketing
Original Citation
Subrahmanyan, Saroja & Pangarkar, Nitin. (2003). Beefing up the Beefless Mac: McDonald's Expansion Strategies in India, Strategic management: Competitiveness and Globalisation. Nelson/ Thomson.
Repository Citation
Subrahmanyan, Saroja and Pangarkar, Nitin. Beefing up the Beefless Mac: McDonald's Expansion Strategies in India (2003). Strategic management: Competitiveness and Globalisation. Nelson/ Thomson. [book_chapter]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/844
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