Effects of Price Premium, Product Type and Gender on the Choice of Cause-Related Brands: An Asian Perspective
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Presentation
Publication Date
11-1-2003
Publication / Conference / Sponsorship
Pricing Conference
Scholarly
yes
Disciplines
Marketing
Original Citation
Subrahmanyan, Saroja. (2003, November). Effects of Price Premium, Product Type and Gender on the Choice of Cause-Related Brands: An Asian Perspective. Pricing Conference.
Repository Citation
Subrahmanyan, Saroja. Effects of Price Premium, Product Type and Gender on the Choice of Cause-Related Brands: An Asian Perspective (2003). Pricing Conference. [presentation]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/855
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