Title

Beefing up the Beefless Mac: McDonald's Expansion Strategies in India

SMC Author

Saroja Subrahmanyan

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Book Chapter

Publication Date

1-1-2003

Scholarly

yes

Peer Reviewed

1

ISBN

9780170186285

Disciplines

Marketing

Original Citation

Subrahmanyan, Saroja & Pangarkar. (2003). Beefing up the Beefless Mac: McDonald's Expansion Strategies in India, Strategic management: Competitiveness and Globalisation. Nelson/ Thomson.

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