Modeling the Effects of Disappointment and Regret on Gift Recipients' Satisfaction and Reciprocity
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Paper
Publication Date
1-1-2011
Publication / Conference / Sponsorship
Marketing Science Conference
Scholarly
yes
Disciplines
Marketing
Original Citation
Subrahmanyan, Saroja & Ghose, Sanjoy. (2011). Modeling the Effects of Disappointment and Regret on Gift Recipients' Satisfaction and Reciprocity (paper). Marketing Science Conference. Los Angeles, CA.
Repository Citation
Subrahmanyan, Saroja and Ghose, Sanjoy. Modeling the Effects of Disappointment and Regret on Gift Recipients' Satisfaction and Reciprocity (2011). Marketing Science Conference. [paper]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/856
COinS
