Title

Does the Form and Content of Questionnaire Matter? The Effects of Pre-formatted Survey vs. Expressive Writing on Customer Revenge Response

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

7-9-2015

Publication / Conference / Sponsorship

Frontiers in Service Conference

Scholarly

true

Peer Reviewed

1

Disciplines

Marketing

Original Citation

Rohani, M.; Grégoire, Yany; Legoux, R.; & Lemon, K. (2015). Does the Form and Content of Questionnaire Matter? The Effects of Pre-formatted Survey vs. Expressive Writing on Customer Revenge Response. A peer-reviewed presentation at the Frontiers in Service Conference. San Jose, CA.

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